At Dunegrass, we’re on a mission to transform the status quo.

reenergizing EXISTING marketing activities

Corporate marketing doesn’t have to be stale. Our work begins and ends with the research, crafting go-to-market strategies for brands that resonate with targeted audiences, driven by a deep understanding of the marketplace. At the direction of founder Beth Keckley, we will develop a custom marketing strategy that illuminates your company’s vision and ensures your marketing infrastructure is ready for scale.

why dunegrass?

Dunegrass is a pioneer plant with specialized roots that grow in a complex underground network, which stabilizes shifting sands and cuts coastal winds. Through a symbiotic relationship with its environment, it nourishes the ecosystem and creates a place where other plants can grow more easily.

Spending days on the shores of Stop 32 in Michigan City, Indiana, Beth knows first hand the importance of dunegrass to protect the integrity of a beach and shoreline.

Similarly, innovator Beth Keckley is an anchor to her corporate clients. Her background in strategic planning and research allows her to expertly guide businesses of all sizes to marketing success. She is a stabilizing force for the changing winds of the marketing industry and quickly becomes a crucial piece of your work environment, allowing you and your teams to thrive.

 How we do it

  • Framework - Dunegrass Consulting

    FRAMEWORK

    We always start with a holistic evaluation of your company’s marketing activities. At the direction of Beth Keckley, Dunegrass ensures your marketing infrastructure is ready for scale, giving you confidence in its durability as the market moves.

  • FOUNDATION

    Acquiring more than twenty years of marketing experience across several industries, Keckley utilizes her background in marketing technology, strategy, and process improvement to assess vendors, integrate technology, and create go-to-market programs.

  • SUPPORT

    Serving as Chief Marketing Officer for multiple large companies, Keckley has repeatedly implemented her mission to revolutionize existing workplace norms. Her keen eye for potential inspires vendors and team members alike to achieve their goals, and beyond.

Dunegrass Consulting can help you craft high-impact campaigns that grow market share and profitability.

Services

01

Marketing Resource Audit

We’ll gather data and identify areas of opportunity to enhance. We research everything that’s marketing related including, marketing staff, technology, and strategy. This includes:

  • Meet and connect with existing marketing team members to identify skill strengths and gaps in the organizational structure. We’ll then make recommendations for training and coaching as needed, as well as identify possible new roles with job descriptions.

  • Interview and evaluate all existing marketing vendors (subject to vendor availability). Identify gaps and make recommendations related to optimizing or exiting existing relationships.

  • Review and provide feedback on existing marketing collateral, including an initial assessment on content gaps, audience strategy, and overall messaging.  

  • Conduct interviews with key members of the team to understand their current perception of marketing resources, strengths of the organization, and areas of opportunity.

02

Roadmap Development

Are you ready to put together a marketing roadmap that will position you to win? With this service, we will develop a full plan-of-action for you and your business, covering:

  • Quick Wins (Short-Term): Everyone likes a win! Identify quick and fun executions that get people excited about what is being built. 

  • Building Blocks (6-12 months): No small tasks. These are the essential projects that need to be accomplished to create a future strategic advantage.

  • Strategic Advantages (12+ months): Your future pitch. “We are the best at X.”

03

Dunegrass Speed Dial

Think of this as marketing phone-a-friend. With this service, you’ll have the founder of Dunegrass Consulting in your back pocket with 4 hours of one-on-one consulting per month to answer any questions or provide feedback on your marketing plans.

  • Review and tweak your marketing plans

  • Discuss go-live strategy for upcoming initiatives

  • Brainstorm new marketing ideas based on current market and trends

  • Discuss coaching techniques for struggling team members

Beth will be your personal advisor and consultant for any and all things marketing in your business, so get ready to pick her brain (and to leave inspired!).

MEET BETH KECKLEY, founder

Move quickly and confidently into marketing efforts with a strong captain at the helm.

UNIQUE

Beth Keckley has more than 20 years of marketing experience. Her work in a variety of professional industries gives her repertoire a unique perspective as she utilizes her background in strategic planning and market research to develop marketing strategies.

INSPIRATIONAL

Beth is an innovator with a strong eye for detail. Her creativity and analytic reasoning allow her to successfully bring novel ideas to fruition and produce results. Her achievements have been honored and recognized nationally.

INFORMED

Beth graduated with honors from Loyola University Chicago, earning her Master’s of Business Administration with concentrations in Marketing and International Business. She received her Bachelor of Science Degree in Marketing from the University of Dayton in Ohio. Always learning, Beth has also earned Certificates of Proficiency from Burke Institute in Conducting Research in International Markets, Marketing Research Methodology & Applications, and Qualitative Market Research. She also completed coursework for the School of Market Research: American Marketing Association.

relatable

Beth is as refreshing as one can be. She loves to travel, explore new locations, and discover local beer while she’s at it. She relishes a good surprise and absolutely LOVES VOTING! She believes it's one of the most empowering actions a person can take. Beth adores her family. She even loves to bake cakes for her kids’ birthdays, despite them being more suitable for Nailed It! than the Great British Bake Off. Being a mom has rocked her world in all the right ways.

Observations along the way

my workplace philosophies:

Observations
Assume positive intent

Always assume that the people you engage with intend to work WITH you to achieve a common goal. When you approach new situations with this perspective, it is a lot easier to find common ground and a path toward compromise.

Make it forwardable

If you want another person to take action on an email request, make it easy on them - write it, so all they have to do is to hit send.

Context matters

Give a bit of context or ask if it's needed before you request someone to help you. When you share why a project matters and how the outcome will help to achieve a goal, you create genuine buy-in for all involved.

Don’t bring problems without solutions

No one likes a complainer. See something that needs fixing? Great, how would you fix it.

Make it theirs

Few things at work can be done independently. Get the most out of your team by creating buy-in from the start, sharing challenges, and celebrating accomplishments.

Do your day job well

Do your day job well before asking for the next opportunity. People need to trust you can do the work.

Run from “I” talkers

Be leery of people who describe major cross-functional projects using "I". Unless they are referencing a particular task that they executed, they likely didn't accomplish something on their own.

Pay woman equitably

Just that. Do that.

You don’t know what you don’t know…

…but luckily you can google that.

When someone is great, tell them.

Strategic Planning | Leadership

Acquisitions | Integrations

Joint Venture Partnerships

Omni-Channel Marketing

Product Design | Development

Project | Program Management

Staff Training | Development

Talent Acquisition | Recruiting

Organizational Restructuring

Marketing Communications

Client Account Management

Vendor | Contract Negotiations

Trend Analysis | Reporting

Segmentation | Advertising

Social Media Marketing

CRM Database Migrations

Regulatory Compliance

Strategic Planning | Leadership Acquisitions | Integrations Joint Venture Partnerships Omni-Channel Marketing Product Design | Development Project | Program Management Staff Training | Development Talent Acquisition | Recruiting Organizational Restructuring Marketing Communications Client Account Management Vendor | Contract Negotiations Trend Analysis | Reporting Segmentation | Advertising Social Media Marketing CRM Database Migrations Regulatory Compliance

Our work begins and ends with the research, crafting go-to-market strategies for brands that resonate with targeted audiences, driven by a deep understanding of the market.

Don’t just take it from me.

Press play to hear from my past clients and teammates about what it’s like to work with me. (Psst… it’s a lot of fun!)

“Beth has been one of the most influential people in my life both personally and professionally. She is patient, extremely detail-oriented, and knows what it takes to be a leader. Beth managed a variety of clients with many challenging obstacles. She handled every situation with such a positive attitude and did not settle for anything less than the best.

I am a better person because of Beth and could not be more grateful for knowing her.”

— Carly B.

level up your marketing

Contact Beth

If you want to work together or discuss your goals further, please reach out right here! I’ll be back in touch with you shortly to set up a discovery call. I look forward to meeting you!